Established in Expertise

Established in 2008, Universal Designs, Inc. brings together two complementary divisions—Build (material specifications) and Interiors (furniture layout, décor, and lighting)—to deliver singularly luxurious, highly functional environments. We partner with architects, contractors, artists, and craftsmen to challenge convention and craft spaces that are as unique as the people and brands they serve.

Led by Deanna Cash—whose 25+ years of experience span custom homes, material-selection consulting, and boutique commercial refreshes—Universal Designs has earned industry awards and lifelong client relationships through an unwavering commitment to creativity, quality, and collaboration.

Elegant chandelier with radiating light beams in a high-ceiling room with large windows.
Blonde woman with glasses and a black turtleneck smiling.

Meet the Team

Deanna Cash, Principal Designer and Founder

Before founding Universal Designs, Deanna sharpened her technical expertise as a CAD (Computer Aided Design) specialist for electrical contractors and later led the engineering team for a local electrical manufacturer—experience that honed her precision, systems know-how, and fluency with advanced modeling tools. Early in her career, she also contributed to select CAD projects for the globally recognized architectural firm Skidmore, Owings & Merrill. Their interest in expanding the collaboration affirmed her strong technical foundation—though she ultimately chose a more personalized path that allowed her to develop the intuitive, client-centered approach she’s known for today.

She went on to earn her degree from the Harrington Institute of Interior Design and complete an internship at Chicago’s iconic Merchandise Mart, then spent over 25 years crafting interiors and advising on material selections.

Quote from Deanna:

"I’m a natural troubleshooter who thrives on solving complex design challenges—bringing clarity, comfort, and beauty to my clients' lives through thoughtful, solutions-based design."

Testimonials

Three gray stars aligned horizontally.

We had an excellent experience working with Deanne! She is very knowledgeable and has a great sense of style/taste! My only regret is not finding/hiring Deanne before we even started our project. My husband and I didn't always agree on many things when building/designing/decorating our home. She really helped us get to a place of agreement!

She was very instrumental in every decision we made outside of the build-out. From color, hardware, flooring, light fixtures, wallpaper, to closet, cabinet, and bathroom design. And when I am ready for more projects, Deanne will be the first one I call!

Christina R.

Harwood Heights, IL

Three gray stars aligned horizontally.

Deanna Cash encompasses all the qualities of a 5 star interior designer. My professional job incorporates constant contact with interior designers on a daily basis, so my commentary and this review relates to my comparison of Deanna along with some of Chicago's finest interior designers. Her architectural accreditation, unique sources, and ability to decipher all job challenges ( technically and aesthetically), have accomplished amazing spaces in three personal projects...my private home , a small high end rental retreat, and a complete condo rehab.

Listening carefully to my needs, meeting my budget requirements , and honoring deadlines are even more of Deanna Cash's interior design strengths!

Sue S.

Winnetka, IL

Three gray stars aligned horizontally.

Universal Designs has helped us design our home the way we have only dreamt about. Through them we were able to embellish our existing decor with beautiful lighting, amazing accessories and adding fine pieces of furniture to complement our lifestyle. Working with Deanna made all our projects small or large, something exciting to look forward to.

Universal Designs is very capable of meeting our ever changing family wishes and budgets til this day.Thank you Deanna!!

Michelle

Wilmette, IL

Three gray stars aligned horizontally.

I purchased a home that had the living room and kitchen facing the woods - privacy and security were concerns on the main level and I brought in Universal Designs to evaluate my home to make recommendations on window treatments.

Deanna asked many pertinent questions to get to know me, my style and what I was trying to achieve. The living room had two-story windows and I was looking to incorporate the kitchen on the same back wall as well. For privacy, she recommended bamboo shades for the kitchen and bottom half of the living room windows. She then suggested long panels to incorporate the two storied windows for a dramatic effect.

Deanna was very professional, provided many different options to choose from and in the end she worked within my budget to achieve the project goals.

Deanna is brilliant in working with room characteristics and infusing fresh elements. Very creative and sincere!

Michelle B.

Charlotte, NC

How We Work

Our design process is structured, soulful, and entirely centered around you

1. Foundations Session

Professional guidance to assess scope, style direction, and realistic costs.

This paid consultation sets the tone. We discuss your vision, priorities, and investment goals to determine if we’re the right fit — and how best to move forward.

2. Programming Phase

Discovery, documentation, and design development.

We begin with measuring and photographing your space, followed by in-depth conversations to define your needs and preferences. You’ll be guided through layout ideas, materials, and refinements over one or more working sessions.

3. Purchasing Phase

Selections finalized and procurement managed with care.

Once selections are approved, we handle the details — proposals, purchasing, and tracking. You’ll enjoy peace of mind knowing every item is sourced and managed on your behalf.

4. Installation & Delivery

White glove service to bring your design to life.

We coordinate professional delivery and installation with elegance and precision. Every piece is placed with intention — the final layer of your beautifully curated space.

Learn More About Our Services